Brandon Reed graduated from Utah State University in 2001 and began working at MHTN Architects and then Southwick Landscape Architects in Las Vegas. In 2007 he was a partner at Landform Design Group where they focused on evolving a modern aesthetic in the luxury high-end private residential market. In 2013 he founded Loft 6/4, specifically focused on helping architects and developers create immersive rooftop and outdoor living experiences for luxury hotels, resorts and apartments. As founder and chief visionary officer for Loft 6/4 Brandon has over 18 years of professional design experience and continues to focus on building collaborative relationships with influential contemporary architects, developers, artists, and other design professionals in order to create opportunities for people to connect with each other and their surroundings.